How Is Alumni Giving Affected by Satisfactory Campus Experience? Analysis of an Industry-Research-Oriented University in China

Alumni giving is an emerging funding source for industry-research-oriented universities in China, which show unstable and limited growth compared to their elite counterparts despite providing alumni a satisfactory campus experience. Identifying the mechanisms whereby experience satisfaction results steady donation essential guidance on effective relations practice Chinese context. Using structural equation modeling, this quantitative study surveyed 238 of university China explore relationships among satisfaction, faculty-alumni contacts, trust foundation, alumni-giving intention. The indicate that significant predictor other three, while also indirectly affecting willingness, includes contact foundation. It was revealed foundation could be enhanced by strengthening between faculty alumni. Theoretically, identifies reveals key determinants increased interactive higher education ecosystem. For sustainability, suggestions optimizing relation practices are provided administrators policymakers advance education’s contribution social economic development.